5 Facts About SEO Ruling The World
Do you know what is SEO? Are you thinking about how can SEO rule the world? Are you existed to know the 5 facts about SEO ruling the whole world? You will be scared to know how the world will be without SEO.
SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on search websites like Google, Chrome, Youtube, etc. Here a piece of content is taken and optimized in search engines which allow us to show on top of the page when someone searches for something.
SEO Ruling the world:
SEO involves “organic” ranking, which means you don’t pay to be in that space. For most websites, traffic that comes from search engines is known as “natural” or “organic” traffic. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive.
Many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page (SERP) than their competitors. This is where SEO comes in. Since we get organic or natural ranking from SEO, all the business owners are depending on SEO with their online content, thus SEO is ruling the world.
5 facts of SEO:
Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web.
If we look back at the increasing number of SEO tasks that we are able to automate in 2020 are structured data generation, quality content, keyword research, etc.
“Expect the quality and quantity of the AI-generated content to increase dramatically. It will definitely create a bigger challenge for search engines to keep spam out of the index,”. Human-in-the-loop automation to make sure the value is high for search users will be the main focus to avoid penalties and remain competitive advertised.
Over the last couple of years, more and more of the industry-leading tools that many SEO practitioners use in their day-to-day work have been releasing automated functionalities to roll out site changes. It’s almost like adding another member of the execution portion of the team. Thus SEO is focused on additional strategic elements for improving site performance
2021 should be your year to build scalability into your SEO if you’re going to get ahead of your competition, according to Mark Traphagen, Vice President of Product Marketing and Training, seoClarity.
Are you thinking about how are you going to scale your SEO? Here are a few tips for you.
- List all the tasks, processes, and workflows you do on a regular basis. Determine which steps in those could be automated or better handled by use of a tool.
- Set up an alert system that monitors significant changes to things like rankings of your important keywords, flip-flopping URLs ranking for the same keyword (URL cannibalization), page content changes, URL changes, etc.
- Establish SoPs (Standard Operating Procedures) for any regular tasks you can’t automate so your team isn’t wasting time reinventing how to do them each time they need to be performed.
Focus on User + Search Intent
In 2021, it’s time to focus on the user and search intent. While this is hardly a new trend or concept, every year it’s important to refocus because searcher intent and behavior keeps on changing all the time. Especially after the year that was 2020 when so much rapidly changed.
At the core, Google (and other search engines) is a place to go when people want to answer a question or to learn more about something. When we understand the nature of why people search and help them with content that provides the answers they are looking for then our business benefits from it.
“Google will get even better at recognizing when a searcher is looking for expert advice and will rank those posts above articles written by content writers who are lacking E-A-T,” Haynes said. “The SEO pros who will be successful in 2021 will be those who can truly understand how to meet a searchers’ needs.”
Customer Analytics, Retention & Lifetime Value
SEO used to be (mostly) about driving traffic. But SEO has evolved into much more.
In 2021 you will be pushed more and more to make the traffic you have to work harder in order to close the gaps in revenue and demonstrate ROI. So, in 2021, data on behavioral analytics will become the hottest commodity.
With Google evolving faster and faster to give instant satisfaction, taking responsibility beyond visits, as well as marrying up UX, conversion, and revenue have become even more important. Keyword volume will take a back seat and it will be more behavioral analytics — what your customer is doing, how they are doing it, and how we can get them to do more of it quicker — and reverse engineering that to the content you produce.
First of all, establish a process with sales and support staff to ensure that you are aware of important and incoming questions or requests that can be resolved with help articles.
Dig into your Google Search Console keyword data with common question modifiers to find relevant, existing topics that should be catered to. Make sure these are answered concisely and factually and published to a related FAQ topic page.
One of the keys to attracting and retaining customers comes down to a single word: value. And a big part of that comes from your content.
Brand SERP Optimization, Knowledge Graphs & Entities
In 2021, tracking brand SERPs and knowledge panels will become the norm. The reality that entity-based search starts with Google’s confident understanding of who you are, what you offer, and what audience you serve will gain enormous traction.
In fact, we may start to see personalized knowledge graphs starting in 2021. Google has access to so much information about you, your search history, emails, social media, and other types of user information that they have the ability and means to scale personalized knowledge graphs. Qualifying the relationships between the legitimacy of author credentials to content, in addition to the way Google perceives value from content, will be ever more important.”
Search engines are getting smarter by the day and they have a good understanding of queries to an extent beyond keywords used in such queries. Don’t get me wrong, good keyword research is still needed but it comes secondary to understanding the topics/entities related to the query and the intent behind the query.”
Finally, I conclude by saying “The first step every SEO pro should take is to track their brand’s result score in the knowledge graph API Then, work on activities outside of having great content to drive their presence in the knowledge graph. We should ensure a complete and correct organization markup by establishing a presence in relevant knowledge bases such as Wikidata.